• by Joe Mandese  @mp_joemandese, October 11, 2023

Havas Media Network North America has named long-time commerce media executive Molly Hop to run its Havas Market unit in the U.S.

Hop, who joins from vice president-business development at CommerceIQ, will serve as executive vice president-market, reporting to North America Chief Activation Officer Mike Bergman.

Earlier in her career, Hop was a top commerce media executive at Publicis, and previously had more traditional media roles at Razorfish, Critical Mass, GM Planworks, and Starcom MediaVest Group,