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Burger King Unveils 'Sizzle' Prototype Restaurant

Burger King is in the second year of its “Reclaim the Flame” plan, which promises a fresh marketing perspective and a prototype restaurant referred to internally as "Sizzle." It's designed not only for the evolution of Burger King, but for where the consumer has taken quick service as a whole. One of the two Sizzles built thus far reported one of the best quarters in the company’s 63-year history.

Read the whole story at QSR magazine »

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