Chipotle knows customers hoard their napkins (as they do in this TikTok video) Primarily made of recycled materials, the serviettes can even absorbing facial oil without disturbing make-up -- and even be sewn into a pair of cargo pants. And unlike pretty much every other fast casual/QSR outlet, Chipotle does not limit its napkins—they’re freely distributed in-store.
Knowing customers usually just stuff the branded napkins the in the glove box, Chipotle has created a better solution for the gifting season. The new Chipotle Car Napkin Holder, launched last week, is now available for $30 at www.chipotlegoods.com. The neutral color branded holder, which also contains a gift card for a Chipotle entrée, slides onto customers’ car visors, providing easier access than the glove compartment.
Chipotle has also launched a limited-edition T-shirt capsule collection consisting of four different designs by emerging artists like Small Talk Studio, a New York-based clothing brand known for its hand-drawn and embroidered garments. Each shirt, priced at $25, features Chipotle-inspired designs and is created from 100% organic cotton.The shirts are called “Mystery Tees,” since customers will not know which one they will receive until they unwrap their order.
"Through artist-designed Mystery Tees and the fan-inspired Car Napkin Holder, we've curated unique goods for our passionate community to celebrate their true fandom," said Chris Brandt, Chipotle chief brand officer, in a release.
Chipotle has also launched both physical and virtual holiday-themed gift cards.