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Times Company's "Core" Product: NYTimes.com

At the World Economic Forum in Davos, Switzerland New York Times Company Chairman and Publisher Arthur Sulzberger Jr. said its flagship brand's online product, The New York Times Digital, has moved from "ancillary" to being "core" to the company's future, even though the print version still generates far greater revenue than its online counterpart. That said, the Times online already has more readers than its print product, which means the Times Company and other newspaper publishers are still figuring out how to monetize its audience properly. Because it has established such strong trust with its readers, Sulzberger said the Times will retain its core audience through any disrupting technological changes. However, that trust can erode over time. If its readers are sensitive to bad print advertising, they are equally likely to react to tasteless and disruptive advertising on the Web, he said.

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