• by Ray Schultz , January 14, 2024

Golf Monthly's buying advice content drove more than 40 million visits to its affiliate partners in 2023 – a 21.7% growth in traffic, the publication claims. 

Golf Monthly uses Hawk, Future’s affiliate engine, to send hundreds of thousands of potential customers to golf retailers each month. 

In addition, Golf Monthly affiliate links drove $15.5 million of sales to retailers, as 51% increase YoY, across more than 261,000 transactions. 

“Our focus over the past 24 months has been to create the number-one destination for golf buying advice,” says Neil Tappin, editor, Golf Monthly.

Tappin adds that Golf Monthly has hired four new editorial staff members since September 2023. 

“This will allow us to strengthen our buying advice whilst also driving new content initiatives to build the overall size of our global audience, both on and off platform,” Tappin says.