• by Joe Mandese  @mp_joemandese, January 31, 2024

J. Crew Group has named independent PMG its media agency of record.

The assignment, which follows a competitive review, includes the group's J. Crew, Madewell and J. Crew Factory brands.

The win represents a consolidation of the group's business at PMG, which already handled Madewell.

The agency said it has already begun transitioning the other brands' accounts on a rolling basis with a target of completing the consolidation over the next year.

Billings were not disclosed but the group is estimated to spend more than $100 million on media buys annually.