• by Steve Smith , Staff Writer @popeyesm, February 23, 2024

Q Mixers can be found in thousands of outlets nationwide. It promises to upgrade the typical flat and overly sweet drink mixer with better ingredients and more fizz. But of course, mixers typically are last minute add-on, low-consideration purchase. The brand needs to be at the point of inspiration and sale, but it also has a specific story to tell. Which is one of the problems Nick Wooten, their CMO tries to solve in part with an evolved out of home ad strategy. Nick Wootten will be speaking at our Digital Out of Home Insider Summit in Scottsdale next month. You can listen to the entire podcast at this link.