• by Steve Smith , Staff Writer @popeyesm, March 1, 2024

New digital features are useless to your brand unless patients are actually using them. On MediaPost's recent Brand Insider Summit: Pharma & Health, Rite Aid's Dustin Humphreys shared how the company built a business case around digital adoption and how to measure utilization. By focusing on usage, not just features, the company has learned how to bend the adoption curve, so that "digitization" of the user base is
adding real value to patient experience and brand investment. You can listen to the entire podcast at this link.