Google is taking aim at a few lingering problems in its Web search with a new infrastructure it has slowly begun to roll out at its data centers. URL hijacking is the main problem Google is intent on
fixing with its new infrastructure. According to TechWeb News, the company will convert a new data center every 10 days or so. Hijacking refers to someone redirecting a request for another site to the
hijackers' Web site. Web sites change their URL for a variety reasons--including site reorganization, a new domain name, or a new content delivery system--but many visitors will continue to type in
the old URL. To redirect consumers to the new address, Webmasters set up server-side redirects that hijackers are sometimes able to intercept. In turn they redirect consumers to their Web site.
Another problem Google is attempting to address is determining the correct domain of a given site after a user types in just a portion of the name. Web sites regularly have multiple domains, and
search engines often bring back multiple links of different domains for the same site. The infrastructure shakeout is also targeting Webspam, which are pages comprised of advertisements and links to
sites that contain mostly ads. These pages often pretend to provide some sort of service or information about a certain subject.
Read the whole story at TechWeb News »
