• by Joe Mandese  @mp_joemandese, March 7, 2024

Consumer gadgets marketer SharkNinja has named Horizon Media's Horizon Next unit its new media agency of record for the U.S. and Canada.

The assignment includes media services supporting both retail and direct-to-consumer marketing of the SharkNinja brands, including media strategy, buying and advanced analytics across a dynamic mix of media leveraging Horizon blu.

Billings were not disclosed by the account billed $138.5 million in media in 2023, according to COMvergence estimates.

Dentsu's Carat unit was the incumbent agency handling the account.