• by Steve Smith , Staff Writer @popeyesm, March 15, 2024

It's not just about getting missing buttons replaced and taking that pet hair-infested suit jacket out for a refresh. ZIPS Cleaners is a national franchise of dry cleaners that hopes to break out of the narrow range of services associated with the category. We spoke with CMO Mary Ann Donaghy this week about how a new generation of consumers is looking for someone else to do their laundry, among other chores. It turns out that sending customers a drop-off laundry bag is often more effective just advertising new services. You can listen to the entire podcast at this link.