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Brokeback Tops Internet Movie Searches

Brokeback Tops Internet Movie Searches

According to Hitwise, search term research reveals which movies are most popular with US Internet users. According to Hitwise research, searches for "Brokeback Mountain" were over 57 times more prevalent than the next most searched on nominated movie, "Crash," and over nine times more prevalent than all other nominated movie titles combined for the week ending January 21, 2006.

Bill Tancer, General Manager, Global Research for Hitwise, said "While not predictive of award night winners, search data on the nominated movies provides us with unprecedented insight into what is on the minds of U.S. Internet users... Brokeback Mountain has distinguished itself as the clear top-of-mind movie..." 

Based on Hitwise Demographic data, for the four weeks ending January 28, 2006, visitors to the Brokeback Mountain official move site were 56.8% male versus 43.2% female while 53.8% of visitors to the site were between the ages of 25 to 44. 

Regional visitors to the site during the same timeframe indicate that the states with the highest index of visitors to the Brokebackmountain.com site were:

  • Arkansas (216.8, indicating that online residents of Arkansas were more that twice as likely to visit Brokebackmountain.com than the U.S. Internet population overall)
  • Connecticut (198.2)
  • Oklahoma (167.0)
  • Rhode Island (164.8)
  • Tennessee (156.9)

For the week ending January 28, 2006, the most searched on Nominated Best Actresses were: "Charlize Theron," followed by "Reese Witherspoon" and "Keira Knightly."

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