• by Ray Schultz , March 21, 2024

The Advocate and Out, two prominent LGBTQ+ publications, have created a print flipbook that pulls together content from both. 

The new offering debuts with the March/April issues of the periodicals. Out features RuPaul on its cover and The Advocate Jake Shears.   

“As we continue to elevate both The Advocate and Out in the digital space, we knew it was vital to consider how these brands also could stand out within the print landscape,” says Mark Berryhill, chief executive officer of equalpride, the entertainment company that owns both.  

Berryhill adds, “Moving forward, we have designed these two iconic titles into one publication in a flipbook style, which enables each to maintain its own individual personality and approach to editorial content.”  

With the new flipbook design, each print issue will feature two exclusive covers that introduce the reader to the magazines’ content.

The plan will also increase The Advocate’s print distribution “while also making it available to thousands of additional subscribers,” Berryhill continues.

In addition, the design is slated to become an all-in-one resource for LGBTQ+ reader, the company says. 

“This is in addition to the digital enhancements we’ve been making over the past year, from increased resources for advocate.com to this year’s launch of The Advocate Channel, our new 24/7 streaming platform,” Berryhill states.