CTV Usage Grows As Viewers Seek Flexibility, More Choices
- by Robert Williams , April 4, 2024
U.S. consumers said they’re watching more connected television this year than they did in 2023 as they continue to spend less time with traditional cable, satellite and broadcast television, according to a report by LG Ad Solutions, the advertising sales arm of the consumer electronics company.
The percentage of U.S. …
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