Change Is the New Constant: MillerCoors Gets Ready for Anything

As we ramp up for next week’s Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost’s to reflect on his 15 years at MillerCoors and his path to digitizing a foundational category in traditional advertising. In talking to Brad Feinberg, VP of Media and Digital Molson Coors AmCom, however, it was clear that his much earlier experience in entertainment marketing was as formative as his time in CPG. You can listen to the entire podcast at this link.

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