Thrillist.com, a boys-only e-mail service, sent its first paid e-mail to nearly 10,000 subscribers today. The company, which launched its site in late October, has gained a big following among young
men in New York City, by deploying a business strategy in the same vein as DailyCandy, another e-mail service with over a million users targeting mostly women. In honor of Valentine's Day, Femmegems,
a jewelry store, is Thrillist's first advertiser. It is the first of several advertisers, including American Apparel, that have bought space on the start-up email service, which targets men between
the ages of 21 and 35. Thrillist sells two ads, an "allied info" paid-email that sells for $12,000 and banner ads appearing on the site's standard editorial emails that go for $1,200. The e-mails
typically contain such useful information as a fake beer belly that helps the wearer sneak booze into sporting events, or info about services like SaveMyAss.com, a Web site that sends flowers to
readers' girlfriends at scheduled intervals.
Read the whole story at Crain's New York Business »
