Saucy chicken restaurant chain Zaxby's has named Dentsu
X its media agency of record following a competitive review.
Dentsu X will handle all media buying and planning for the Georgia-based chain best known for its chicken "Fingerz," wings and 12
dipping sauces.
Dentsu X will be responsible for helping the brand grow its awareness and expand into new markets with an emphasis on local media strategies.
Empower Media was the
incumbent.