January 25, 2023
Saucy chicken restaurant chain Zaxby's has named Dentsu X its media agency of record following a competitive review.
Dentsu X will handle all media buying and planning for the Georgia-based chain best known for its chicken "Fingerz," wings and 12 dipping sauces.
Dentsu X will be responsible for helping the brand grow its awareness and expand into new markets with an emphasis on local media strategies.
Empower Media was the incumbent.