Commentary
At The Upfronts: What They Said, What It Means
- by Steve Sternberg , Featured Columnist, May 28, 2024
The official start of the fall television season is still about four months away. But for insiders at media agencies, networks, and advertisers (as well as television analysts like me), the upfront season has placed thoughts of September squarely into June. Of course, in today’s video world, the very notion …
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