• by Ray Schultz , May 29, 2024

Taboola, a web recommendation engine, has been selected by Foundry, a division of IDG Inc., to drive content to its digital properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt and M3. 

The goal is to “improve our digital properties for the millions of readers at the forefront of tech innovation,” says Christian Löbering, managing director-consumer, at Foundry, the media, data, and martech division of IDG, Inc., pulling 28 million visitors per month.

As part of this, Foundry has implemented Taboola Feed, an integrated feed that provides readers with personalized multi-format content recommendations.

In addition, Foundry is using Taboola’s Explore More to increase session depth. 

Löbering  continues, “We chose to partner with Taboola due to its various offerings, including Feed and Explore More."

“Foundry is home to some of the most reputable technology sites in the world, and I’m honored that they’re trusting us to grow and further engage their audience,” says Adam Singolda, Taboola founder and CEO.