• by Teresa Buyikian , May 31, 2024

Ice Cube now has more than just a song titled “Jack N the Box.”

This week the QSR announced the launch of Cube’s Munchie Meal, available at Jack in the Box locations nationwide from June 3 to July 14. The meal includes the return of a popular LTO, the Chick-N-Tater Melt.

 A new ad effort, created in collaboration with creative agency TBWA\Chiat\Day LA, supports Cube’s Munchie Meal, of course staring Cube himself. The humorous work includes a :30 live action digital spot, two :15 live action spots, TVC and social assets. 

In all the creative, Jack Box and Cube are buddies chilling together late at night in the recording studio, eating Jack in the Box.

In one spot, Cube’s classic track “Jack N the Box” plays in the background, with emphasis on the line “Yeah my head is so big they call me Jack N the Box.” Jack shoots Cube a questioning look, with Cube responding, “Come on fool, you know it’s true.”

“Not only is Cube a West Coast legend, he also grew up eating Jack in the Box and is a true fan of the brand,” said Jack in the Box’s CMO Ryan Ostrom in a release. “Between him telling us his favorite late night Jack eats from back in the day and seeing him in the studio reliving the “Jack N The Box” song, this has been an iconic pairing from the start.”

The Cube’s Munchie Meal is the second collaboration with a West Coast rapper for the chain, following the successful Snoop Dogg Munchie Meal in 2023.

In addition to the Chick-N-Tater Melt, which is a croissant sandwich with a fried chicken patty, cheddar cheese, Swiss-style cheese, bacon, white cheese sauce, ranch dressing, and a hash brown, Cube’s Munchie Meal contains one taco, seasoned curly fries, mini churros and a small Sprite. Customers will receive an Ice Cube emoji sticker with purchase.

The brand also announced the new Jack’s Munchies Under $4 Menu launching June 3. This permanent addition to the Jack menu includes snack-sized items such as a Jr. Jumbo Jack, Tiny Tacos, Chicken Nuggets, French Toast Sticks, Jr. Chicken Sandwich, Jr. Cheeseburger, a new Sourdough Grilled Cheese, Two Tacos, Value Curly Fries, Value French Fries and a Jr. Bacon Cheeseburger as well as a value drink option.