• by Joe Mandese  @mp_joemandese, June 3, 2024

Signaling its re-entry into the U.S. marketplace, Kantar Media last week announced a new Chief Strategy Officer role for North America and tapped former New York-based Google executive Nicole Gileadi for it.

Gileadi, who most recently was new product lead overseeing cross-media planning and data partnerships at Google, will be based in New York and reports to Kantar Media Global CEO Patrick Béhar.

In her new role as Chief Strategy Officer and managing director for North America, Gileadi will focus on developing relationships in the market.

While not currently active in the U.S., Kantar Media handles audience measurement and media research in many of the biggest ad markets outside the U.S.