Havas Media's Noise Digital Lands Canada's Data Collective Project

Vancouver-based Noise Digital, a part of Havas Media Network, Tuesday announced it is developing a tourism data analytics platform for the recently launched Canadian Tourism Data Collective.

The collective, a joint venture of Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, said the analytics platform has partnered with Google Cloud to:

  • Centralize data assets utilizing a privacy-first, made-in-Canada, secure environment that complies with the Canadian federal government-published guidance on security controls.
  • Unify data intelligence by harmonizing disparate data streams, the analytics platform empowers users with comprehensive insights on the Canadian tourism sector.
  • Monitor data quality utilizing advanced analytics, artificial intelligence, and analysis tools.
  • Optimize operational efficiencies through automation and machine learning.



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