In case users are curious about what and when they listen to
certain artists, and how many times per day, Spotify is introducing “My Spotify,” which builds on the app’s hub of new personalization features.
Over the next several weeks,
listeners living in the U.S., Canada, U.K., Ireland, Australia, and New Zealand, will begin seeing homepage banners and personalized messages highlighting their in-app listening habits.
For
example, messages might let a user know they listened to Doja Cat 58 times last month, or that a specific song by Bright Eyes is typically their main pick before noon. The messages will also prompt
listeners to “listen now” to whichever artist or algorithmically-made playlist is being showcased.
In general, it’s a move that amplifies the music streaming platform’s
“Made For You” hub and its goal of making every suggestion feel tailored for one unique listener. Or, or as Spotify says, it’s “an ever-evolving personalized soundtrack”
for “every one of our 615 million-plus users.”
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Spotify hasn’t said when or how frequently personalized messaging will appear during a user’s experience, but the rollout
campaign will feature real Spotify users and “credible voices in culture” like artist and designer Carly Mark, actor Ewen Bremner, publicist Gia Kuan, and FC Barcelona players Lucy Bronze,
Salma Paralluelo and Alejandro Balde.
At the company’s first
NewFronts presentation this Spring, executives pushed the power of personalization (in addition to video), including new and old features like the daylist, DJ, Blend, Discover Weekly and Daily
Mix, all of which can be found in the “Made For You” hub.
The company claims these features, as well as personalized stations and year-end recaps like Spotify Wrapped, are
fan-favorite experiences, and will continue to gain attention and expansion.