• by Ray Schultz , June 13, 2024

Hearst Magazines is investing in its Hearst Global Solutions (HGS), a service provider that serves clients worldwide. 

The goal is to ensure “that we are connecting our advertisers with audiences around the world and delivering the highest impact and most innovative solutions for our clients,” says Debi Chirichella, president of Hearst Magazines.

As part of this expansion, Hearst is creating what it calls a global operational center of excellence in London. This will oversee advertising and sales operations, creative services, ad product innovation and marketing. And it will support a team of global sellers in four cross-functional hubs in North America, Europe, Asia and the Middle East. 

In addition, Gianluca Ena has been named to the new position of senior vice president of Hearst Global Solutions, effective July 1.  

“Gianluca has a proven track record of creating powerful global solutions for marketers and solving for operational complexities across our international business, says global chief revenue officer Lisa Ryan Howard, who is leading the expansion and to whom Ena will report.

Howard adds, “As one of the original creators of Hearst’s unparalleled multi-market advertising offering that combines global scale with local relevance, he has a deep, nuanced understanding of how our business can map to our advertisers’ needs.”

“Building bridges between our customers and our businesses around the world is what most excites me, and I am thrilled to help usher in the next phase of HGS,” says Ena, who previously served as managing director of commercial operations of Hearst U.K. and Global.

The Hearst Magazines portfolio includes more than 260 magazine editions and 200 websites around the world.