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Yahoo Ponders Bribery To Lure Consumers From Google

Yahoo on Wednesday confirmed it polled users of its Yahoo Mail service about what they would want in exchange for making Yahoo their primary search engine. That's right folks, Yahoo is asking its users how it could bribe them away from Google. A Yahoo representative confirmed that it sent a survey to a random sampling of about 5 percent of its Yahoo Mail users. According to the survey, the company is launching a program to reward people for doing the majority of their searches on Yahoo, which would yield some kind of monthly reward. Users would have to log into and perform searches on a special Yahoo rewards toolbar that would tally the number of searches performed. There were 10 different reward options. Among them: no Yahoo mail ads, unlimited mail storage, Outlook Access to Yahoo Mail, five free music downloads a month on Yahoo Music, a discounted Yahoo Music subscription of $3.99 rather than $6.99, donations to charity, calling credit for Yahoo's Voice service, a discounted Netflix rate of $10.99 a month rather than $17.99, a discounted Yahoo Personals subscription, or frequent flyer miles. The Yahoo representative didn't say how serious the company was about this, but the hat goes off to Google if companies like Yahoo and Microsoft are considering bribery to gain market share.

Read the whole story at Cnet NewsBlog »

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