fast casual

Summer Merch Drop Arrives At Shake Shack


 

Summer is nearly here, and so is Shake Shack’s 2024 line of summer swag.

The drop follows the successful launch of the brand’s core collection, which came out in in November 2023 and is still available online.

 The new collection, available online here, includes a $45 graphic T-shirt designed in collaboration with NYC artist Spencer Gabor, whose art is known for its “bold and zany characters, abstract shapes and bright colors,” and has worked with such brands as Apple, The New York Times and Lululemon, according to Shake Shack

“When thinking how to build upon our core collection, we wanted our Summer ’24 capsule to feel really different but still true to our brand DNA. We pride ourselves on elevated, artful touchpoints in our guest experience, so it felt natural to create a colorful, graphics-forward collection," said Holly Wampler, Shake Shack senior manager of merchandising in the announcement.

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The new merch also includes an oversized forest green cotton boat tote for $45, embroidered with “Crinkle Cut” on the outside and a small interior pocket embroidered with “For Your Fries Only.” There’s also a special edition Nalgene water bottle with Sticker Pack for $38. The colorful stickers include images of hungry mouths, logos and a cartoon hand flashing a peace sign.

The new summer collection is being promoted via the brand’s Instagram page.

Shake Shack announced its 2024 first quarter earnings last month, reporting total revenue of $290.5 million, up 14.7% verses 2023. System-wide sales were up 12.3% over 2023 to $443.3 million.

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