'Daily Mail' Pursues New Global Video Strategy

The UK title Daily Mail has stepped up its video production with premium content and original franchises that it will roll out on YouTube and other video platforms. 

There are more than 20 shows now in development, reflecting Daily Mail’s usual mix of  entertainment, news, sports, true crime and royals.

In addition, Daily Mail is offering its advertising partners access to its production and editorial talent through its Global Video Studio. This will allow brands to align themselves with key cultural moments and conversations, Daily Mail claims.

Scheduled for launch over the next six months, the new offerings include “Price of Fame,” which documents how expensive life is for the famous; “Your Body on Sport” on the physiology that governs professional athletics; and “Expert by Decade,” where three people who held the same job at three different times explain how their profession has changed.



“People are obsessed with video, and publishers are extremely well positioned to create and distribute that video across phones, computers and connected TV, on a global scale,” says Tony Manfred, global head of video at Daily Mail

Manfred adds, “We’ve built a team to produce a huge variety of repeatable, identifiable, and premium quality shows, to engage millions of views on YouTube and across our distributed platforms, reaching more valuable audiences than ever before, wherever they’re consuming content.”


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