• by Jack Loechner , Staff Writer @mp_research, February 13, 2006

According to the results of a recent survey conducted by Roper Public Affairs and Media for the InFocus Corporation, traditional methods of advertising are lost on today’s average 18-24 year old because of (DVRs) and the Internet.

Candace Petersen, Vice President and General Manager, The University Network, said “(The) results confirm TUN’s success in engaging campus viewers… who don’t consume as much traditional media sources as previous generation.”

The University Network, in over 125 of the largest U.S. university in student unions and recreation centers, conducted the study to measure student engagement and advertising recall. Some of the key findings revealed:

• Seventy-eight percent of the students recalled one or more of the TUN-placed ads
• 26-59 percent of the students who saw the ads claimed the only recent TV advertising they saw for a given ad was from TUN.
• Nearly four out of ten ad aware students found the advertising for specific brands on TUN more effective than on regular television, vs. only one in six who said less effective.
• If interested in purchasing a product, more than twice as many students chose TUN over campus newspapers as having the greatest impact on their purchasing decision.
• One-third of the ad aware students were more likely to purchase a specific brand after seeing an ad on TUN.