• by Teresa Buyikian , June 27, 2024

White Castle's got it covered for those craving a hot fast ood meal after a long night of revelry.

This week the brand introduced the “Night Castle” concept to encourage diners to make the square burger institution their top choice for late-night munchies.

Earlier this year the chain conducted a survey through a third-party online survey platform that found “83% of respondents like to eat fast food following a night out.”

"The survey results confirm that we're making the right decision to strengthen White Castle's standing as the go-to after-hours scene for great food," said Jamie Richardson, vice president at White Castle ,in a release. "We're making investments to ensure we can meet the demand of our nocturnal Cravers, giving them the … food they want … even late at night and into the wee hours of the morning."

So what’s in store for Night Castle customers? At this point, almost 70% of White Castles are open 24/7, seven days a week. Most other locations are now open past midnight during the week and 24/7 on weekends, and the chain said it is boosting hiring in those locations to handle more late night diners.

Nocturnal visitors are able to take advantage of new deals and specials, which are valid only during evening and early morning hours. For example, members of White Castle’s loyalty program Craver Nation can get a six-piece Chicken Rings  items for $2 between 9 P.M. and 3 A.M.

For those who don’t want to leave the party, White Castle app delivery will be open the same hours as the customer’s local store and will deliver directly (without a third party such as Grubhub) for a flat $4.99 delivery fee.

Don’t even want to leave the house? White Castle’s frozen sliders have got your burger fix, even if you’re in PJs.

The brand said Night Castle will feature prominently in upcoming marketing initiatives with more late night offers and on-site activations. The release also teased an upcoming “partnership later this summer to help promote a major movie release using 'Night Castle' as a tie-in.