GroupM's Ramesh Quietly Exits, Eyes AI Industry Role
- by Joe Mandese @mp_joemandese, June 27, 2024
Bharad Ramesh has quietly departed as executive director-research and investment analytics at GroupM and is exploring a opportunities in AI.
"Bye Bye GroupM! After 3+ years of incredible work in a rapidly changing industry, it's time for a new chapter," Ramesh said in a post on his LinkedIn profile several weeks ago, adding, "Next steps - engaging with 100+ individuals to discuss our business, diving into AI."
Ramesh joined GroupM in 2021 from managing director-U.S. digital marketplace at Omnicom Media Group's PHD, but previously held senior roles in GroupM's Mindshare unit.
A GroupM spokesperson did not respond to MediaPost's query about a successor at presstime.
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The story behind the story may be that the major media buying shops have been eliminating high paid, quality media research positions for some time now and as a result, many of them are silent regarding issues like should attentivenss be a must in any new national TV rating service's design. Once upon a time the top agencies were extremely active in setting industry standards re media research as well as in developing---and promoting ---new media planning concepts. Now, one gets the impression that buying media---which is where the big fees come from--is their main concern---hence, who needs skilled and capable research or media planning generlists.