• by Ray Schultz , June 27, 2024

Readers can purchase individual articles online instead of full subscriptions, thanks to a platform being offered by micropayments startup Content Credits.

The goal is to provide “a more affordable and accessible alternative to traditional paywall models,” says Adam Koehler, co-founder and chief executive officer of Content Credits.

The platform integrates with existing paywalls. But users can pay for individual articles they want to read at prices set by the publisher. 

On the backend, the firm leverages blockchain technology to transparently manage transactions and ensure payment to writers, publishers and the platform.

Another benefit is that publishers can access data on reader preferences and behaviors.

"By offering a pay-as-you-go option, we empower readers to access premium content as needed, while also helping publishers tap into new audiences and increase their revenue," Koehler states. "This dynamic approach benefits everyone involved, fostering a more inclusive digital content ecosystem."