• by Teresa Buyikian , July 1, 2024

Now that branded QSR merchandise drops are as common as new menu items, Chick-fil-A has jumped onboard and opened a permanent online store where its fans can buy swag year-round.

The store, at Shop Chick-fil-A, launches today with the Chick-fil-A Originals Summer Collection. The new merch line includes a variety of LTO branded items, highlighted by a Large Waffle Fry Pool Float made to resemble a giant order of Chick-fil-A fries.

Also available is a Chick-fil-A Soft Sided Backpack Cooler, and a Pickleball Set, with the paddles imprinted with images of the chain’s classic sandwich pickle slices.

"We're always looking for ways for guests to have fun with our brand both inside and outside the restaurant, and we know from previous merchandise offerings how much they like to show their Chick-fil-A love through apparel and accessories," said Dustin Britt, the company’s senior director of brand strategy, investment and entertainment, in a release.

More typical summer-themed items are also available: the Original Chick-fil-A® Chicken Sandwich Towel; a Cow Print 32oz Water Bottle as well as a Cow Print Bucket Hat, which is available in both adult and kids' sizes.

In addition to seasonal drops and limited time collections, the store will have evergreen branded merchandise such as chicken-sandwich screen-printed T-shirts and sweatshirts, trucker hats that state “I’m on my way to Chick-fil-A” and  toys and games, among other items.

Chick-fil-A began offering seasonal merchandise drops back in 2022. Previous items have included coffee mugs, blankets and pillows.