• by Ray Schultz , July 23, 2024

LOST iN, a media brand for young travel enthusiasts, has acquired BuzzFeed's Bring Me!, a travel and experience publisher, barely a month after LOST iN itself was launched. 

The terms were not disclosed. 

The purchase follows LOST iN’s $4 million oversubscribed seed round led by MaC Venture Capital. Other investors include i BDMI, Pitbull Ventures, Pocket.Watch founder Chris Williams and Fullscreen founder George Strompolos.

"This acquisition helps accelerate our growth and puts us in a position to instantly reach millions of travel enthusiasts," says Jonathan Skogmo, CEO and co-founder of Lost iN. "BuzzFeed has a tremendous track record of building digital properties that connect with millennial and Gen Z audiences, and Bring Me! is no exception.” 

Bring Me! has pulled over 3 billion video views and an average of 4 million views per video.

Included in the acquisition are the regional Bring Me! Australia, Bring Me! en Español, and Bring Me! em Portugues brands

LOST iN was founded by Jonathan Skogmo, Mike Skogmo, and Anton Reut --  the leaders behind Jukin Media, it says. 

LOST iN previously acquired the global travel guidebook publisher with the same name.

“We see a unique opportunity to elevate this content across platforms and take the unique editorial lens that the LOST iN guidebooks have cultivated since 2014 to digital audiences through engaging social-first video content," Skogmo adds.