• by Fern Siegel , August 1, 2024

MullenLowe is launching MullenLowe Design Studio, which unifies its three offices in Boston, New York and Los Angeles.

The move embraces all aspects of the creative process and delivers a holistic approach to clients.

MullenLowe began with producing a new logo in-house.

Frank Cartagena, CEO, MullenLowe U.S., said: “Without great design, a great idea will never realize its full potential. We are an ideas agency. By formalizing our design practice, we are ensuring design is always at the core.”

The new entity will be lead by two heads of design and longtime art directors: Fabio Brigido, MullenLowe West, and João Paz,MullenLowe East.

MullenLowe Design Studio begins work with Naked Juice to enhance its partnership with tennis star Coco Gauff.

Brigido told Agency Daily: "Our team of makers is as varied in their experiences, as they are united in the belief that good design has to be easy. Our unique blend of skills is what sets us apart from any other design group and allows us to have a greater impact beyond just making things beautiful." He added the alliance with Paz will "bring our clients world-class work in all design disciplines, while flawlessly integrating with other agency offerings."

Previous MullenLowe work from the pair includes NHL's Arizona Coyotes, Brooklyn Film Festival and the agency's Momternship program.