• by Joe Mandese  @mp_joemandese, August 5, 2024

Omnicom Media Group this morning promoted Charlie Ebdy to Chief Strategy Officer for the U.K., and named Channel 4's Clare Peters to the new role of Chief Strategy & Effectiveness Officer of its OMD U.K. unit.

Peters, who joins the Omnicom shop from head of client and comms strategy at Channel 4, is responsible for advancing insight, analytics and strategy and will work with CEO Suzy Ryder to "architect the future roadmap" for the agency.

Ebdy previously was Chief Strategy Officer for OMD U.K.