• by Teresa Buyikian , August 12, 2024

As the Paramount TV #1 hit “Yellowstone” returns for yet another season in Nov., fans are chomping at the bit for as much of the Dutton family drama as they can get. 

Coors Banquet is helping those fans out with a new line of co-branded merchandise, highlighted by a product inspired by the show’s epic proposal last season. The character Beth proposed to Rip while he sipped on a Coors Banquet; thus the brand has launched a “specialty six-pack holder designed to help fans propose to their loved one in true Dutton style,” per the announcement.

The “proposal pack” consists of a six-pack holder designed for Coors Banquet’s stubby bottles, along with a secret compartment, which holds a replica of the engagement ring used on the show, along with a card with some of Beth Dutton’s monologue.

“As a beer born in the American West, there’s no better pairing for the return of ‘Yellowstone’ than something the Dutton’s themselves drink,” said Marcelo Pascoa, VP of marketing for the Coors Family of Brands. “We’re excited to venture into a third year of our partnership and create unforgettable fan experiences to embrace the return of everyone’s favorite Western drama.”

The pack is available at www.ProposeLikeaDutton.com while supplies last.

The promotion also extends to social with an Instagram contest. Customers who share their proposal pictures to Instagram with the tags #ProposeLikeADutton and #CoorsBanquetContest will be entered to “win a “Yellowstone”-inspired wedding venue that’s fit for a Dutton,” per the brand. The prize includes an “immersive Wild West experience located just down the road from the “Yellowstone” ranch.” The winners will also receive accommodations, dining, a location for their ceremony and “all the wedding essentials including a witness for the ceremony, a boutonniere and bridal bouquet and a small wedding cake.”

Additionally the brand has launched the Live Like a Dutton Sweepstakes to win a trip to a filming location of a “Yellowstone” universe show, including a set tour and private greet with a cast member. Customers can enter at www.BanquetYellowstoneGiveaway.com.

New co-branded “Yellowstone” and Coors Banquet merch is available at www.shop.coors.com/Yellowstone.