• by Ray Schultz , August 12, 2024

Publisher ShermansTravel Media has debuted Smart Luxury, a website and newsletter that it says will reach affluent travelers.  

The new product is designed to provide curated content and offers for luxury travel experiences, including cruising, hotels, destinations and journeys. It appeared on Monday. 

Smart Luxury “not only inspires luxury travel, but provides actionable guidance and tips to make these trips a reality,” says Jim Sherman, founder and executive chairman of ShermansTravel Media. “Our team of experts recognizes the growing demand for authentic luxury experiences, and Smart Luxury is the conduit.”

Spending on Luxury travel is expected to increase to $391 billion by 2028, compared to $239 billion in 2023, McKinsey & Company reports, according to ShermansTravel Media. 

But there are “few options in the travel media space that allow luxury marketers to connect with affluent consumers in a contextual and responsive way,” says Mark Bloom, president of ShermansTravel Media. “Smart Luxury is the solution, offering direct brand awareness from a trusted source.”