behind the brand

Remember this Restaurant Arcade from Your Childhood?

What does the E. in Chuck E. Cheese stand for? What other game did its founder also help create? Keep reading to see answers to these questions and more. 

  1. Chuck E. Cheese founder Noah Bushnell was also a co-founder of Atari. He created “Pong,” and even mentored Steve Jobs!

  2. The "E" in Chuck E. Cheese stands for Entertainment. 

  3. Chuck E. Cheese doesn't have a birthday since he's too busy celebrating kids’ birthdays to the tune of 20 million since the restaurant opened in 1977. 

  4. The original name of Chuck E. Cheese arcade / restaurant was Chuck E. Cheese’s Pizza Time Theater.

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    Chuck E. Cheese operates in 16 countries and territories around the globe, including Latin America, Africa, the Middle East, and Australia!

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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