Last week, we had our Retail Summit in Lake Tahoe. Check out
clips from both on stage sessions featuring The Home Depot, L'Oreal, and Minted as well as off stage clips about the summit
experience.
To see full session recordings from
the Retail Summit click here.
From the Insider
Stage:
Tamika Hewlett,
Director - Audience Strategy & Customer Lifecycle at The Home Depot spoke about over indexing with their core audiences despite their initial target of younger
consumers.
Nobles
Crawford, Assistant Vice President of Consumer Activation, Couture, at L'Oréal spoke about how marketers can adjust their language to
non-marketers and have them understand the marketer’s goals better.
Sarah DeThomasis, Head of Social at Minted spoke about celebrity partnerships and creating a relevance matrix to
validate their spend and time on the partnership.
Tales from Tahoe:
Kevin Washington, Director of Product Management
at Best Buy tells us what inspired him the most at this summit.
Catherine Hoffman Seaton, Vice President Marketing at Windsor Stores gives us an inside
look at how roundtables are a safe space for attendees to connect.
If you’re interested in submitting content for future editions, please reach out to our
Managing Editor, Barbie Romero at Barbie@MediaPost.com.