• by Barbie Romero , September 3, 2024

Last month, we had our Data & Programmatic Summit in Lake Tahoe. Check out clips below from both on stage sessions featuring JPMorgan Chase, Lenovo, and Penguin Random House as well as off stage clips about the summit experience. 

To see full session recordings from the Data & Programmatic Summit click here. 

From the Insider Stage: 

Melissa Bonnick, Executive Director, Head of Programmatic, Media Tagging & Trafficking, at JPMorgan Chase & Co. spoke about their DEI, diverse spend initiative, and ways they are helping diverse partners. 

Melissa also gave advice on how others can get started on supporting DEI and diverse partners authentically. 

Lyle Currier, North America Consumer Media Lead, at Lenovo spoke about their partnerships with Retail Media Networks and how they can work together to create a mutually beneficial partnership.

Rochelle Clark, Senior Director of Advertising at Penguin Random House spoke about how they are targeting niche behaviors amongst their readers.

Tales from Tahoe:

Erika Reed, Manager, Data Strategy at General Mills talks about creating authentic connections at the summit. 

Sabrina Sirhal, Sr. Director, Digital Media at Monster Energy speaks about what was insightful for her at the summit. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.