• by Erin Everhart , Staff Writer, September 20, 2024

You know it’s fall when a barrage of pumpkin spice products starts hitting the shelves. From candles to cupcakes, beverages to body scrubs, you can find the flavor everywhere. So, what do brands do when they need to step outside the sea of sameness? Zig when others zag. That’s what Nekter Juice Bar did when they teamed up with ABC’s The Golden Bachelorette, swapping PSL for golden apples and cinnamon for their fall season’s LTOs. 

This week, we sat down with Nekter Juice Bar CMO Jon Asher to talk about partnerships, menu innovation and ingredient transparency, and how AI is helping streamline everything from their customer contact center to image creation. You can listen to the entire podcast at this link.