• by Teresa Buyikian , September 9, 2024

Let’s get ready for some football.. and pizza. This year as Little Caesars returns for its third year as the official pizza sponsor of the NFL, it is commemorating the year with fan-centered promos, free delivery and plenty of celebrity football players.

Now through Sept.15, the chain is kicking off the season with free delivery placed through the Little Caesars app or online at LittleCaesars.com.

Noting that  “football and pizza are a perfect match," Greg Hamilton, Little Caesars CMO, said in a release that the delivery promo will help “build on the momentum” of the partnership.

The chain has also tapped San Francisco 49ers tight end George Kittle and Detroit Lions wide receiver Amon-Ra St. Brown to star in a new network TV advertising campaign touting the pizza maker’s title as the Official Pizza Sponsor of the NFL. The initial spot highlights the fact that there is “no catch” to the chain’s free delivery offer, despite “catching” being a significant part of Kittle and St. Brown’s jobs. Later fans will see Minnesota Vikings wide receiver Justin Jefferson in additional spots as part of the Little Caesars/Pepsi relationship.

In-game fan activations will also take place in local markets throughout the season with participating teams such as the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Minnesota Vikings, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, Tampa Bay Buccaneers and San Francisco 49ers.

Returning this year is Little Caesars’ Pizza! Pizza! Pregame, which launches via app alongside the new Challenge program, which rewards guests who complete various challenges and order pizza also through the chain’s rewards app. Prizes include tickets to Super Bowl LIX.

The chain also brought back the Little Caesars Love Kitchen, a mobile restaurant on wheels that will appear at various NFL event cities, serving free pizza to communities in need.