• by Teresa Buyikian , September 9, 2024

The Golden Bachelor may have turned out to be a dud who immediately separated from the wife had had chosen on-air. but that hasn’t detoured brands from partnering with the new show “The Golden Bachelorette,” with hopes a female main character, singleton Joan Vassos, can revive fan’s fervor for the senior dating TV franchise.

This week Nékter Juice Bar announced a collaboration with the show, which premiers Sept. 18 on ABC. The smoothie, bowl and juice chain has created a line of new “Golden Bachelorette” menu items, reflecting “a perfect blend of wellness and intergenerational connection,” per the brand.

The new limited-time “Golden Trio” items are the Spiced Golden Apple Smoothie, which contains cashew nutmilk with flame-roasted Fuji apples, pumpkin spice, vanilla protein, a turmeric cashew drizzle and agave nectar. The Golden Latte combines turmeric, cashew nutmilk, vanilla, pumpkin spice and agave nectar, while the Spiced Golden Apple Bowl contains cashew nutmilk, flame-roasted Fuji apples, vanilla protein, pumpkin spice, dates, almond butter, hemp seed granola, red and green apples and a turmeric cashew drizzle.

“The partnership is an ideal opportunity for Nékter to engage with a demographic that is leaning more into health and well-being and eager for authentic experiences and healthy choices,” Nékter co-founder and chief visionary officer Alexis Parra told Marketing Daily via email. Still, the new menu also reflects the brand’s “mission to offer healthy, real, wholesome and nutrient-rich foods that appeal to those seeking nourishment and vitality, at any age. This is a strategic move to connect with a broader audience.”

Marketing consists of online and in-store ads as well as promotions on Nékter’s social channels.

The new menu is available Sept. 16 through the end of "The Golden Bachelorette" season at all 250 Nékter locations nationwide. Customers can receive $2 off any Golden Trio item from Sept. 18-22, as well as BOGO on the trio on Wednesdays.