Yogurt brand OIKOS unveiled its plans to air a 30-second spot during NBC Peacock’s coverage of the Super Bowl next month. The spot promotes the brand’s “Triple Zero” high protein Greek yogurt cups and shakes. 

The humorous spot stars actress Kathryn Hahn and pro football’s Derrick Henry as passengers on a cable car tour in San Francisco. 

A problem arises with the cable car. It’s a bit of an uphill battle but thanks to the energy provided in the snacks, Henry and Hahn are able to get the car moving again.  

The creative and media agencies on the effort are BBDO Chicago and Wavemaker respectively. Guy Shelmerdine of Smuggler Productions directed. 

The spot, titled, “The Big Hill,” will air on Peacock (the exclusive streaming rightsholder for the game) leading into halftime and will be posted on OIKOS social media channels, including on Instagram, Facebook, YouTube, and TikTok. 

NBC says it expects the Peacock audience to be in the 19 million range or better.