YouTube now wants to up its profile for its “creators” -- whether they are showing viewers new recipes, crochet patterns, or working through some new instructional jazz guitar motifs.

The original “user generated” video platform for the average -- and increasing semi-professional and professional -- business creator wants to act more like a premium streamer. 

During a recent event in New York City, YouTube says it will allow creators to organize their videos to look more like episodes and seasons -- kind of like regular-looking TV shows.

It will also offer those creators “immersive previews” -- promotional tools that help them attract new viewers.

Lots of veteran creators are now making 20-minute to 40-minute videos -- similar in length to a TV episode. And major fans/users who navigate to a revamped creators channel page can -- if desired -- “binge” episodes.

The growing creators' business will also become easier as YouTube will incorporate QR code functions for subscribers.

The seemingly nonstop viewing growth of YouTube is a natural in pushing the video platform in this direction.

For the better part of a year, YouTube’s share of viewing has easily surpassed that of regular looking TV-centric premium streamers such as Netflix, Prime Video and Hulu -- with just over a 10% share.

For its second-quarter period, Google’s YouTube reported 13% higher advertising revenue to $8.7 billion.

In the two decades since YouTube started, the quality of production among its creators has grown quickly. Content now looks much more professional, and more "premium." YouTube says creators' revenue from TV is up 30% year over year. Creators get a piece of advertising revenue placed on their videos through Google’s AdSense.

Professional-looking content is what average TV-video consumers are familiar with -- and what they respond to.

At the same time, YouTube content still welcomes creators with less wherewithal in terms of production capabilities -- keeping intact its social media video-type roots.

With this growing bifurcation of content -- quality-wise -- where does YouTube go from here?