• by Teresa Buyikian , September 24, 2024

As the battle of QSR loyalty programs wages on, White Castle is upping its game with new perks, points and rewards for Craver Nation members.

The chain announced today that the program will now have a point and tier system, where customers can earn points not just through purchasing menu items but also by “completing quests, such as trying new menu items or visiting Castles during late night,” per the brand. As customers accumulate points, they attain new levels, starting at Adventurer, progressing to Champion and lastly rising to top tier Legend.

“While this newest iteration of our program still offers rewards, it lends itself to more engagement with our Cravers. It's more like a game where they complete quests to earn badges and unlock new tiers to get special perks, rewards and exclusive benefits not available to nonmembers," said Aaron Lahman, digital marketing manager at White Castle, in the release.

As incentive for engagement with the new program, new Craver Nation Rewards signups will receive $5 off their first order, while existing member get 20% off their first mobile order.

Separately the chain has launched a new Halloween-themed microsite for both those who order White Castle for pick up or heat up the frozen version at home. The new site, HauntedWhiteCastle.com, contains pumpkin carving templates, cocktail and mocktail recipes, as well as fun ways to turn the classic sliders into at home Halloween Treats.

For those hosting their own spooky celebration at home, White Castle restaurants also will offer $5 off a Crave Case of 30 sliders to go.

At retail, the brand is introducing its first limited-time Halloween holiday packaging in grocery stores nationwide for its 16-count Jalapeño Cheese Sliders. The brand cites a recent report for inspiration behind the themed packaging, where they found 63% of those surveyed indicated “they would be excited to find Halloween-themed White Castle Slider packaging on store shelves.”