Vox Media has formed a partnership with basketball idol Lonzo Ball to bring his podcast, "What an Experience," to Vox’s SB Nation.
The podcast features talk about family, sports and other subjects from star athletes. Co-hosts include Ball’s brother, LiAngelo Ball, and childhood friends Darren Moore and Anthony Salazar.
The show will appear weekly, with Vox handling sales, marketing and distribution. It will debut on October 4, and will run through next fall.
“As the show returns, we’ll give fans a front-row seat to my return to the court and dive into everything from the latest football and basketball games to the albums we’re playing on repeat, says Ball. “It’s a game changer to do it with partners like Vox Media and SB Nation, who have deep roots in sports, and the expertise and infrastructure to support what we’re building in this new chapter.”
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