Commentary
AOL, iTunes and Yahoo!Music Capture eTuners
- by Jack Loechner , Staff Writer @mp_research, February 24, 2006
A drilldown look at online music destinations, viewer demographics, advertisers, ad types and sizes.
Top 10 Online Music DestinationsWeek ending January 29, 2006 US, Home and Work | ||
| Unique Audience (000) | Active Reach (%) |
AOL Music | 11,761 | 9 |
iTunes | 10,746 | 8.22 |
Yahoo! Music | 10,383 | 7.94 |
MTV Networks Music | 2,427 | 1.86 |
MSN Music | 2,410 | 1.84 |
Clear Channel Music Radio Network | 2,069 | 1.58 |
BeMusic | 1,547 | 1.18 |
Warner Music Group | 1,122 | 0.86 |
A-Z Lyrics Universe | 1,058 | 0.81 |
eBay Musical Instruments | 903 | 0.69 |
Source: Nielsen//NetRatings NetView | ||
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Demographic Data for Music CategoryMonth of December 2005 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total |
| 73,370 | 100 |
Male |
| 37,012 | 50.45 |
Female |
| 36,358 | 49.55 |
Age | 2 - 11 | 3,154 | 4.3 |
| 12 - 17 | 10,422 | 14.2 |
| 18 - 24 | 6,279 | 8.56 |
| 25 - 34 | 10,180 | 13.87 |
| 35 - 49 | 24,589 | 33.51 |
| 45+ | 27,062 | 36.88 |
| 55+ | 12,176 | 16.6 |
| 65+ | 4,393 | 5.99 |
HH Income | $ 0 - 24999 | 4,541 | 6.19 |
| $ 25000 - 49999 | 17,173 | 23.41 |
| $ 50000 - 74999 | 19,352 | 26.38 |
| $ 75000 - 99999 | 13,332 | 18.17 |
| $ 100000 - 149999 | 12,126 | 16.53 |
| $ 150000+ | 5,978 | 8.15 |
| No Response | 869 | 1.18 |
Source: Nielsen//NetRatings NetView | |||
Data on theEntertainment Industry, Music Albums Segment
Week ending January 29, 2006 US, Home and Work
Top 15 Advertisers | ||
| Impressions (000) | Share of all Impressions |
Sony Corporation | 1,910 | 77.2% |
The Walt Disney Corporation | 283 | 11.4% |
EMI Group plc | 84 | 3.4% |
Time Warner Inc. | 68 | 2.7% |
Bertelsmann AG | 57 | 2.3% |
Vivendi Universal S.A. | 24 | 1.0% |
Little Dizzy Records | 14 | 0.6% |
Kemado Records | 12 | 0.5% |
Domino London | 6 | 0.2% |
Dead Poetic | 5 | 0.2% |
Jim Brickman | 4 | 0.2% |
Asquared Management | 3 | 0.1% |
DreamWorks SKG | 2 | 0.1% |
Black Hole Records | 1 | 0.0% |
Nuclear Blast USA | 1 | 0.0% |
Total | 2,474 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of Impressions |
Non-Standard Dimension |
| 724 | 29.3% |
Leaderboard | (728x90) | 523 | 21.1% |
Wide Skyscraper | (160x600) | 512 | 20.7% |
Medium Rectangle | (300x250) | 360 | 14.6% |
Button #1 | (120x90) | 130 | 5.3% |
Skyscraper | (180x150) | 84 | 3.4% |
Square | (250x250) | 36 | 1.5% |
Rectangle | (180x150) | 28 | 1.1% |
Full Banner | (468x60) | 28 | 1.1% |
Half Banner | (234x60) | 21 | 0.8% |
Square Button | (125x125) | 14 | 0.6% |
Button #2 | (120x60) | 14 | 0.6% |
Total |
| 2,474 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
Inline | 1,751 | 70.7% |
Pop-Under | 724 | 29.3% |
Total | 2,475 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.