AOL, iTunes and Yahoo!Music Capture eTuners A drilldown look at online music destinations, viewer demographics, advertisers, ad types and sizes.
advertisement advertisement Top 10 Online Music DestinationsWeek ending January 29, 2006 US, Home and Work |
| Unique Audience (000) | Active Reach (%) |
AOL Music | 11,761 | 9 |
iTunes | 10,746 |
8.22 |
Yahoo! Music | 10,383 | 7.94 |
MTV Networks Music | 2,427 | 1.86 |
MSN Music | 2,410 |
1.84 |
Clear Channel Music Radio Network |
2,069 | 1.58 |
BeMusic | 1,547 | 1.18 |
Warner Music Group | 1,122 | 0.86 |
A-Z Lyrics Universe | 1,058 | 0.81 |
eBay Musical Instruments | 903 | 0.69
|
Source: Nielsen//NetRatings NetView |
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Demographic Data for Music CategoryMonth of December 2005 US, Home and Work |
Category | Target | Unique
Audience (000) | Audience Composition (%) |
Total | |
73,370 | 100 |
Male
| | 37,012 | 50.45 |
Female | | 36,358 | 49.55 |
Age | 2 - 11
| 3,154 | 4.3
|
| 12 - 17 | 10,422 | 14.2 |
| 18 - 24 | 6,279 | 8.56 |
| 25 - 34 | 10,180 | 13.87 |
| 35 - 49 |
24,589 | 33.51 |
| 45+ | 27,062 | 36.88 |
| 55+ | 12,176 | 16.6 |
|
65+ | 4,393 |
5.99 |
HH Income | $ 0 - 24999 | 4,541 | 6.19 |
| $ 25000 - 49999 | 17,173 | 23.41 |
| $ 50000 - 74999 | 19,352 | 26.38 |
| $ 75000 - 99999 | 13,332 | 18.17 |
| $ 100000 - 149999 |
12,126 | 16.53 |
| $ 150000+ | 5,978
| 8.15 |
| No Response | 869 | 1.18 |
Source:
Nielsen//NetRatings NetView |
Data on theEntertainment Industry, Music Albums Segment
Week ending January 29, 2006 US, Home
and Work
Top 15 Advertisers |
| Impressions (000) | Share of all Impressions |
Sony Corporation | 1,910 | 77.2% |
The Walt Disney Corporation | 283 | 11.4% |
EMI Group plc |
84 | 3.4% |
Time Warner Inc. | 68 | 2.7% |
Bertelsmann AG | 57 | 2.3% |
Vivendi Universal S.A. | 24 | 1.0% |
Little Dizzy Records | 14 | 0.6% |
Kemado Records | 12 | 0.5% |
Domino London | 6 | 0.2% |
Dead Poetic | 5 | 0.2% |
Jim Brickman | 4 | 0.2% |
Asquared Management | 3 | 0.1% |
DreamWorks SKG | 2 | 0.1%
|
Black Hole Records | 1 | 0.0% |
Nuclear Blast USA | 1 | 0.0% |
Total | 2,474 | 100.0%
|
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of Impressions |
Non-Standard Dimension | |
724 | 29.3% |
Leaderboard | (728x90) | 523 | 21.1% |
Wide Skyscraper | (160x600) | 512 |
20.7% |
Medium Rectangle | (300x250)
| 360 | 14.6% |
Button #1 | (120x90) | 130 | 5.3% |
Skyscraper | (180x150) | 84 | 3.4% |
Square | (250x250) | 36 | 1.5% |
Rectangle |
(180x150) | 28 | 1.1% |
Full Banner | (468x60) | 28 | 1.1% |
Half Banner | (234x60) | 21
| 0.8% |
Square Button | (125x125) | 14 | 0.6% |
Button #2 |
(120x60) | 14 | 0.6% |
Total | | 2,474 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
Inline | 1,751 | 70.7% |
Pop-Under |
724 | 29.3% |
Total | 2,475 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting
data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.