A recent release by The Media Audit shows that the number of men and women age 50 and over has increased from 44.6 million to 51.1 million in the past five years. Bob Jordan, president of International Demographics, says "The figures are even more impressive when you consider that almost half of the total of 51.1 million men and women 50 and older are retired."
The actual number of retirees in this group is 23.4 million and they have an average annual household income of a little more than $42,000. Almost half of the retirees have liquid assets of $250,000 or more. Collectively the liquid assets have a total value of at least $250 billion.
Additional significant demographic data about the boomers at 50 include these stats:
Within the age 50 + segment of the population:
"The numbers make it pretty clear that the baby boomers don't stop spending money when they turn age 50," says Jordan. "A lot of their 'plan to buy' numbers are very comparable to those of the general adult population."
For more information from the MediaAudit, please go here.