Last week, we had our DOOH Summit in Austin. Check out clips below from both on stage sessions featuring Scotts, Oura, Adore Me, and Kinetic as well as off stage clips about the
summit experience.
To see full session recordings from the DOOH Summit click
here.
From the Insider Stage:
Jordan Houser, Brand Director from The Scotts Miracle-Gro Company and Kyle D. James, VP, Media
Director from MediaHub shared how DOOH enables them to get to their consumer sooner so they are twice as likely to purchase more fertilizer.
Meghan Reynolds, Senior Director of Growth
and Media from Oura spoke about how DOOH enabled them to display their ring hardware in ways other channels could not.
Laylah Funk, Manager, Brand Voice & CRM Strategy
from Adore Me mentioned how they navigate different channels due to censorship but were able to use consistent creative throughout their
campaign.
Adrian Witter,
Director, Advanced DOOH from Kinetic spoke about how consumers have fickle attention and marketers need to be agile.
Tales from Austin:
Stuart Ketelsen VP, Media & Creative Strategies (North America) from RE/MAX spoke about how the summit was a safe space to learn
and also talk to other brands about similar challenges.
Sarah Ramiré, Director of Growth from Wisp spoke about how a few conversations she had at the summit was
about how now brands have the flexibility to be hyper focused on DOOH placements.
If you’re interested in submitting content for future editions, please reach
out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.